I’ve ran several blogs over the course of the last 10 years. Most of the time, the blog was related to my job as I have held content coordinating positions along with graphic and web design positions. Since I’ve quit my job and went full-time working for myself, I wanted to write about the topics I know a lot about and share my knowledge for up and coming bloggers and content creators.
Today, I want to talk about how to get your blog posts seen. Traffic is everything when it comes to blogging. If you’re not getting traffic to your site, no one is seeing your content, and you probably won’t make it in the blogging world. Blogging is a lot of hard work, but it can be rewarding work.
Starting a Blog
Think about the topics you want to write about as you create your blog. After all, that’s going to be your main focus… Writing great content!
Write Great Content
The most important thing when blogging is writing AMAZING content that people want to read and share. If they enjoy your content, they will share it on Pinterest and other Social Media, and basically advertise your blog for you. In order for that to happen, however, you will need to have great content.
There is much debate on how many blog posts should you have ready at the launch of your blog… to me, I think just starting and writing amazing content as you go is key. If you focus too much on having content ready, you’ll probably never start blogging.
Find bloggers within your niche and see what they are writing about. Are they getting good engagement and shares? Use this as a guide and inspiration for what you want to write about!
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) plays a huge role in driving traffic. Search engines, like Google, crawls the web for relevant content that matches with key phrases users are searching for. SEO comes into play in nearly all areas of your content.
Use Key Phrases for SEO
When writing posts, try and sprinkle in key-phrases that you think readers will be searching for. For example, if you’re writing a recipe about chocolate chip cookies… use key phrases within your content like “easy chocolate chip cookie recipe” or “homemade chocolate chip cookie recipes“. If you use specific key phrases like those, it’ll help you rank better in search engines.
Optimize Your Blog Images
When naming your images, try and use key phrases or meta descriptions as the image name.
For example, instead of “image-123.jpg“, rename the file to “easy-chocolate-chip-cookie-recipe.jpg”. Be sure to do this for your Pinterest Pins as well!
Using dashes will help google find your images better, thus ranking your blog in searches. Keep your file names relevant to your blog post. Also be sure to edit the alt text when uploading the image for additional SEO properties.
Pinning Blog Posts on Pinterest
Now comes the real traffic driver… Pinterest! Pinterest is such a HUGE tool for bloggers to utilize, because it’s not social media… it’s a giant search engine being used by millions of users every day! If you’re not using Pinterest already, or currently are and not seeing results, check out my post The ULTIMATE Pinterest Guide for Bloggers.
Pinning your content on Pinterest is vital if you want to grow your blog and grow an audience. Pin 80% of other’s content and 20% of your own.
Pinterest ranks your pins better the more active you are on the platform. The general rule is to pin at least 30 pins a day. “Rissa… how can I be on Pinterest all day long?”. Well, you don’t! Services like Tailwind help with that by scheduling pins at optimal times that your followers are active.
When I first started with Tailwind, I was hardly getting much traction on my pins… and that was because I was pinning at the wrong times. I would pin whenever I felt like browsing Pinterest (which is usually very late at night), and my pins would get lost by the morning rush. No one was seeing my pins because they weren’t on the platform at the time I was pinning. Tailwind helps identify the times your pins will get seen the most and schedules them. It’ll look like you’re on Pinterest all day, when you’re really not!
After 3 weeks of using the free trial on Tailwind, I saw huge results. Head over to my Tailwind Case Study post to see how I grew my Pinterest over 600% in just 3 weeks!
Create Pinnable Images for Pinterest
Do you notice the one thing most bloggers have in common? Every post contains a vertical image for users to pin and share within the blog post (either at the beginning or at the bottom). Having a pin-ready graphic for readers will help bring more engagement to your post. Why? Because the work is already done for the user!
Create an image that’s 600px wide by 900px tall. Tall, vertical pins do the best on Pinterest.
Make sure to use bright, beautiful, and eye-catching photos in your pins. Make sure the font is easy-to-read and your Blog URL is somewhere on the pin. Needing photos to promote your blog posts? Don’t fret, I got you! Grab your Free Feminine Styled Stock Photos
This is also where the alt-text comes in if you’re using WordPress for your blog. Alt-Text will automatically fill the description of the pin on Pinterest, so your pin will automatically be optimized for whomever is sharing your content! Be sure to write a descriptive alt-text that contains key-phrases users may be searching for!
Pinterest also utilizes SEO, so having your image file named properly will help your pin be discovered while browsing Pinterest.
How to Make Pinterest Pins
Sites like PicMonkey are great for non-graphic designers or for those who don’t have Photoshop. You can edit photos, create social media graphics, utilize their many templates, or create pins and graphics from scratch. It’s a very useful database that I recommend to anyone who isn’t familiar with Photoshop or any graphic design software/experience.
Join Pinterest Group Boards
There are hundreds, if not thousands, of group boards on Pinterest dedicated to bloggers sharing their content for different niche markets. Many of these boards accept new contributors and they’re a great way to get your content seen and re-pinned. Ps. Have you followed me on Pinterest?
Join Facebook Blogger Groups
There are several blogger groups on Facebook dedicated to helping new bloggers, promoting content between members, and meeting other bloggers in your niche/community. This also opens up the opportunities for possible guest posting and collaborations.
Some of my favorite Facebook Groups are:
These groups have dedicated threads for promoting posts, gaining Pinterest re-pins/followers, Instagram engagement, and more. You need to reciprocate the support for other bloggers as well. It’s a very nice and neat idea and I highly recommend it for new bloggers.
Blogging is a lot of hard work and dedication, but can be very rewarding in the end. Results do vary and do not happen over night – but stick to it and you will see a return!