Alright, ladies. Time to talk about every bloggers BFF when it comes to getting page views and traffic… Pinterest! If you’re a blogger, you NEED to be utilizing Pinterest to get your posts out there and gain readers. Pinterest is NOT like social media at all, and today I wanted to share the Ultimate Pinterest Guide for Bloggers so you can learn how to use Pinterest for yourself!
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What is Pinterest?
Pinterest is not like other social media… because it’s actually NOT social media at all! Pinterest is a giant visual search engine being used by millions of users daily. Many users search through Pinterest like they’re searching with google.
Pinterest is a HUGE Marketing Tool
Why does Pinterest need to be a BIG part of your marketing strategy? Because it’s such a visual search engine. It’s a FREE tool for you to market your blog posts, products, brand, etc.
Pinterest is the go-to for potential readers who are searching for niches like DIY/Crafts, Home Decor, Fashion, Fitness, Health & Body, Food & Recipes, Makeup/Beauty, Motherhood & Parenting, Life Hacks, etc.
If you’re a blogger or brand with a specific niche – There WILL be people searching for topics within your niche.
Having beautiful visuals and optimized pins will get you views and traffic to your site. This guide will tell you everything about how to optimize your pins and make them go totally viral in no time!
How to Set Up Your Pinterest Profile
Make sure your profile picture is clean and easy to see/read. If you’re using a picture of yourself, make sure it’s in color, you’re smiling, and it’s clear.
(This also applies for logos!)
Next you want to make sure your profile name is clear and lets potential readers know what you’re about and/or what you can offer them. In my case, I listed that I have DIY tutorials and I’m a lifestyle blogger. This lets visitors know what my Pinterest boards will be about and what kind of posts to expect on my Blog.
You also want to make sure your Pinterest URL matches your blog/website. This makes it easier for your current community to find you outside of needing a link.
Call to Action (CTA)
Your profile description is key real-estate for potential readers. Let them know what you’re all about and utilize this space to link to a freebie or a course you’re offering. This is called a “Call-to-Action” or CTA for short. You can leave a link to a freebie or a course that you’re promoting. Excellent potential to build readership.
Open a Business Account
If you’re not using one already, switch your account to a Business Account. This step is crucial and super easy to do (and free!)
Having a Pinterest Business Account gives you access to information that is not available on a standard account. First one being Pinterest Analytics. With analytics unlocked, you can track how your pins are doing on Pinterest, who is saving them, how many impressions you get, how many times it has appeared on Pinterest for other users, and what your overall demographics are. This will help you identify your potential customers and readers.
With a Pinterest Business account, in your dashboard, you can also track how many users are being directed to your website, impressions on your Pinterest Profile, and the people you reach.
Switching accounts is very easy and free. You can find the option inside the account settings in your Pinterest account.
Enable Rich Pins
Rich pins are important for bloggers because it provides extra information about a pin when it’s shared.
There are four types of Rich Pins:
Rich pins also include real-time information such as pricing, availability, and where to buy the product (if you’re promoting an item). Plus, it shows the first paragraph of your content, makes your pins stand out more, and has a direct link to your site.
To enable Rich Pins – click here for an in-depth rich pins tutorial from Pinterest.
Set Up Your Pinterest Boards
Now it’s time to focus on your Pinterest Boards! It’s always good to make sure your boards match your niche. If you have a blog about baking… it’s good to keep your public boards related to baking – Like “Cakes”, “Cookies”, “Baking Hacks”, etc. You can have other boards for yourself, but you can make those secret and hidden from your audience.
Have a board dedicated to all of your blog posts!
Keep your board names easy-to-read and understand. It’s fun to have cute names… but having your boards named professionally will make a better impression. Have a board dedicated to your own blog/posts and showcase that board first before everything else. Then list the boards that get the most repins and engagement.
Aim to have at least 10-15 boards with at least 20 pins in each board.
Organize Your Boards
Along with keeping your boards easy-to-read, you want to make sure your boards stay organized. Keep all your boards on top, and other boards such as group boards to the bottom of your profile page.
Make sure you complete the board as well! This is prime SEO opportunity for users to find your boards as well as for Pinterest to recommend your board to users who may be searching for that board’s topic. Try and fit in key-phrases users may be searching for that’s related to your board’s topic.
For example, you could have a “healthy dinners” board – fit in phrases such as “Easy Healthy Dinners” or “Quick Healthy Dinners in under 30 minutes“.
Pin High-Quality Pins
Pin only high-quality pins. Meaning: pin vertical, beautiful images to keep your boards looking uniform.
- Dark Images
- No Image / Only Text (with a gray box)
- Broken Pins (Link doesn’t work or leads to spam)
BEST PINS to Pin:
- Bright and Colorful Images
- Complete pins with descriptions and working links
- Vertical images that are easy to read
When you pin the best pins, you will build trust with your followers and others who see your pins!
Creating a Pinterest Strategy to get Traffic to your Blog
Now that your profile is set up and your boards are ready, it’s time to form a Pinterest strategy for your blog. Like I said earlier, Pinterest is a blogger’s BFF. I’m going to talk about the exact steps and tools that I use to bring traffic to my blog(s).
Creating Pins for Your Blog Posts
Obviously, the first step is to have a blog with posts to share! Start a blog today with my complete guide.
While you want to pin beautiful images… you also want to MAKE pinnable images. Follow the same rules… make vertical, bright and color, easy-to-read pins that you’d pin for yourself.
Using services like PicMonkey or Canva will help you create beautiful pins for your blog posts if you’re not graphic design savvy. Personally, I recommend PicMonkey because of their photo editing capabilities and thousands of templates to choose from.
Be sure to use beautiful images in your pins! Get your FREE Feminine Stock Photos to use on your blog here! Also, you want to make multiple pinnable images per blog post. Aim to make 2-3 different images for each of your blog posts. That way it doesn’t look like you’re pinning the same pin/post over and over again (which can get annoying for followers)
Make sure to have one image within your blog post so users can pin directly from your site. Save the other images for yourself when you pin the content manually or with a pinning service.
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SEO for Pinterest
Search Engine Optimization (SEO) is super important for Pinterest as well. SEO is used in multiple places when it comes to a pin – description, image file name, link, and pin title.
To get an idea for SEO for Pinterest, take a look at the following search results:
Say I have a pin for “cookies” and want to know what other users may be searching for… using a broad term such as “cookies” yields a very high competition when it comes to search results. The key to SEO is to pinpoint exactly what users are searching for. The more descriptive and precise the key phrase, the better the results. When you search for a broad term, such as “cookies”, directly underneath the search bar shows different boxes with other keywords users associate with the main word you searched for.
Use this as a tool to get your pins seen and to see what users are really searching for within your niche. For example, I see the terms “no bake” and “chocolate chip” as a related term users are searching for – I may incorporate that into a phrase or sentence for my Pinterest Pin Title or within the Pin Description – such as “No bake chocolate chip cookies”. You may also want to consider using these long-tail key phrases within the first paragraph of your blog post, as Google usually pulls the first paragraph into their search results as well.
When naming your pinterest pins image file(s), don’t use broad/vague titles either. Incorporate that long-tail keyword/phrase into the image file name for added SEO properties.
Pin Multiple Times a Day
The key to getting seen on Pinterest is to actually USE Pinterest. The more you pin, the better the chances of your pins getting recommended or seen. Think about it, if you pinned only your content once or twice a day and called it a day, would you think that’s enough?
Pinterest wants to promote users who are active on their platform. The more you pin a day, the better. Aim to pin at least 30 pins a day. The rule of thumb here is to Pin 80% of other’s content and 20% of your own. This is where the multiple pins per blog post comes into play. It’s especially useful if you don’t have as much content or are a new blogger.
I used to think Tailwind was just a gimmick and never used it. I always saw bloggers talking about Tailwind and how much it increased their Pinterest impressions/engagement and I never understood why. I’d always think to myself “um I’m always on Pinterest anyway… why would I want to use another service?” Boy was I wrong.
I finally gave in and tried Tailwind for myself and I saw results almost immediately. It’s such a nice service to be able to schedule your blog’s pins and not have to worry about it!
I uploaded my pins from my blog and Tailwind scheduled them to the optimal times that my followers would be active. Almost immediately I noticed my re-pins were increasing. I would pin manually from the app but never saw the engagement… and that’s because I was pinning at the wrong times. Check out how much I grew my Pinterest in just two weeks!
I would usually pin very late at night, because I’m a night owl, and my pins would be lost by the morning rush. No users were seeing my pins because they weren’t using Pinterest when I was.
Another thing I love about Tailwind are the Tribes. Tribes are groups of other bloggers or Pinterest users that schedule and pin each other’s content. There are tribes for nearly every niche market out there, so finding the 5 that I was allowed to join was a breeze. My engagement and re-pins went up because other members in the tribes were scheduling and pinning my content too. It’s like Pinterest Group Boards but for Tailwind Users only.
Join Pinterest Group Boards
Another way to get your pins seen and re-pinned is by joining group boards. Group boards are boards where multiple Pinterest users (usually by invite only) can contribute and add pins too. It’s a great way to get your blog posts promoted and seen because your pins will be shown to the followers of that board. Join Our Pinterest Group Board!
Couple of things to keep in mind for group boards:
- Each board has different rules so be sure to read and follow them!
- Most invite instructions can be found in the description of the group board.
- Always repin content from that board. Most ask for a 1:1 ratio, but it’s polite to repin more than you add.
- Never spam boards with your content at once. Utilize a scheduler to spread out your pins within a group board.
Increase your Engagement with Facebook Groups
You can also get your pins seen and repinned by utilizing Facebook Groups. These are groups on Facebook that help each other by promoting each others posts, instagram profiles/pics, repinning Pinterest content, and answering general questions.
Most of these groups have specific days where you can share Pinterest content and other members will repin/comment in exchange for the same on their content. It’s a “you scratch my back, I scratch yours” kind of system and it’s very useful for both new and veteran content creators.
Overall, you should just be patient and enjoy the process! Things don’t happen overnight, but if you continue to put the work into it, you will see the results.
I hope this guide has helped you understand Pinterest a little more.
Have any Questions about Pinterest? Leave me a comment!
Rissa is a freelance illustrator and graphic designer alongside with managing her blog, So Very Me. She also runs a YouTube channel making family style vlogs and videos. When she’s not working, she’s usually playing video games with her husband and hanging out with her two pups, Kiba and Zoey.